We just wrapped up our first virtual national sales meeting and despite working in overdrive for weeks leading up to the event, I am feeling inspired and re-energized — funny how an event can have that effect on you.
2020 Reimagined was initially supposed to be an in-person conference in Washington, D.C., but our plans changed in March when we realized what we were up against with COVID-19. After committing to transitioning our event to a virtual offering, months of researching, learning, planning, and team collaboration followed; afterall, this was our first real experience with a digital event of this scale.
During the planning process, we continually tried to predict obstacles we might run into and concerns our attendees might have — the decisions we made and extra steps we took were in response to these predictions. I think it’s important to put yourself in your attendees’ shoes (or maybe in this instance computer chairs!) to determine what would make their event experience smooth and enjoyable, and then make decisions based off of those observations.
After experiencing our four-day national sales meeting and listening to attendee feedback, I walked away having learned many things about a successful virtual event. Here are eight tips to help you plan a successful virtual event of your own: