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“An investment in knowledge pays the best interest.”

The Write Promo Blog

Marketing tips, sales tactics and latest trends and tips.

From marketing tips and sales tactics to the latest trends and tips, AIA’s The Write Promo Blog is a collection of content from the AIA Community written especially for promotional product distributors.

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Articles

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Supply Chain Sorrows in the Promo Industry

11/03/2021

2021 has brought unprecedented supply chain shortages everywhere, but especially...

3 Ways To Add Old School Techniques With Your 2021 Sales Strategy

11/03/2021

Bell-bottoms and scrunchies are back in style, The Matrix was just revived, and...

5 Tips to Step Up Your Instagram Business Marketing in 2022

11/03/2021

Instagram isn’t just for posting pretty pictures! More and more frequently...

Top 4 Ways AIA Owners Use Their Extra Time

10/28/2021

In today's world of digital connectivity, sometimes it can feel like there aren

...

You Can Be A Supply Chain Superhero

09/01/2021

Today is your chance to be the supply chain HERO for your customers! It’s no...

3 Tips for Successfully Returning to In-Person Events

07/02/2021

We’re starting to see the light at the other end of the tunnel! Vaccines in...

3 Ways to Reduce Your Promo Business Stressors

06/21/2021

We can all agree, the past fifteen months had its challenges! We spent time...

How To Get The Most Out Of Company Stores

05/24/2021

The promo product industry is known for its ability to find new and innovative...

Effective Promo Sales Tips for Hybrid Events in 2021

05/17/2021

As vaccines continue to roll out, people are getting more and more excited to...

5 Tips For Setting Realistic Customer Expectations

05/10/2021

The promo industry is still coping with the lasting effects from the pandemic...

Is Your LinkedIn Profile Growing Your Business?

04/21/2021

Here are 3 easy ways to improve your LinkedIn Profile and capture clients’...

What Your Favorite Promo Product Says About You

04/19/2021

Whether you work in promo, or you just love receiving it, everyone has their...

How To Create Engagement When Prospecting

04/16/2021

Prospecting can be extremely challenging especially when you have to relate to...

How To Help Restaurants Stay Relevant With Promo

04/15/2021

The restaurant industry has had to make changes and adapt to operating during a...

The Dangers of Greenwashing in the Promo Industry

04/09/2021

Caring about the environment started as a legitimate cause and has since turned...

The Power of Retail & Promo

04/06/2021

Retail brands and promotional products have been the perfect pair for decades...

Promo Product Supply Chain Trends

04/06/2021

The pandemic has thrown us all for a loop, and it will continue to have impacts...

2021 Marketing Trends For The Promo Industry

03/26/2021

We’re in the year 2021, but what year is your marketing in? Marketing techniques...

3 Reasons You Need To Be On LinkedIn As A Promo Distributor

03/26/2021

Social media can be intimidating and overwhelming, but it can also be a huge...

5 Details You Can't Skip When Planning a Virtual Event

03/22/2021

The event planning process follows a similar pattern, whether an event is held...

2021 Promo Product Decoration Trends

03/19/2021

Promo products would just be products if they didn’t have logos, which is why...

How To Talk To Eco-Conscious Customers

03/19/2021

Offering sustainable promo products is easy, but can you talk the talk? When...

4 Dos and Don’ts of Promo Kitting

03/09/2021

Who doesn’t love the anticipation that accompanies the arrival of an eye...

Women Leaders In The Promo Industry

03/08/2021

International Women’s Day is recognized every year on March 8. It’s a day to...

How To Show Employees They’re Appreciated In 2021

03/03/2021

How To Show Employees They’re Appreciated In 2021
Employee Appreciation Day is...

3 Tips on Being Profitable when Drop-Shipping

02/04/2021

Drop-ship and profitability aren’t two words you hear together very often. Here...

How To Illuminate Your Promo Business In 2021

01/26/2021

Now that 2020 is done, it’s time to shine in 2021! The past year has been a true...

The Future of PPE & Promo

01/26/2021

Ever since COVID-19 hit the United States, PPE (personal protective equipment)...

How To Focus On Your Promo Business In 2021

01/26/2021

Over the past few months the world has been inundated with news and nonstop...

8 Promo Trends You Can Expect To See In 2021

01/11/2021

It’s safe to say that most people have been looking forward to 2021 for quite a...

12 Days of ExperienceAIA Marketing Projects From 2020

10/23/2020

We don’t need to, but we’ll say it again, 2020 has been a year unlike any other...

5 Questions to Ask When Acquiring a Promo Distributor

10/16/2020

Buying another business? Here are five important questions you should be asking...

Making Branded Welcome Boxes For Virtual Events

10/05/2020

Last month AIA hosted its first ever virtual national sales meeting, 2020...

8 Tips For A Successful Virtual Event

10/05/2020

We just wrapped up our first virtual national sales meeting and despite working...

Four Steps To Building A Successful Social Media Presence

09/21/2020

When you build a social media profile, that doesn't mean people will...

How To Find Your Ideal Customer

09/17/2020

I always say that if we were all the same, what a boring world we would live in...

How To Make Your Promotional Products Business Stand Out

09/10/2020

As a promotional products distributor, you know the power of well-thought out...

10 Tips For Planning A Virtual Holiday Party

09/01/2020

The pandemic may have canceled most gatherings and activities that were planned...

Five Tactics for Winning New Business in Promo

08/17/2020

Finding new customers is an important path to growth. In this post we explore...

How to Accelerate Sales with Your Current Customers

08/11/2020

Your current clients could be a gold mine of untapped sales and profit. Here’s 6...

Five Ways Distributors Can Use Technology to Increase Sales

06/29/2020

Explore five different ways promotional product distributors are using...

Company Stores: Easily Add Value To Your Promo Distributorship

06/22/2020

Add value to your promotional product distributorship by offering company stores...

What To Consider & Prepare Before Reopening Your Office

06/15/2020

Use this tips to decide when and how your office should reopen after COVID-19...

10 Predictions for Post-Coronavirus Events

06/01/2020

When in-person events are reintroduced, things are going to look a bit different...

What Are You Doing Today To Help Your Customers Achieve Their Objectives Tomorrow?

04/30/2020

What are you doing today to help your customers achieve their objectives...

How To Make Your Event Virtual

04/20/2020

Use this guide to turn any event into a successful virtual one!

An Open Letter to Our Future Community: Shop Local

04/17/2020

Placing orders through your local distributor is so important, now more than...

Pandemic Creative Block: A Designer’s Way To Finding Inspiration

04/16/2020

Use these tips to continue finding inspiration as a graphic designer during a...

Why Authenticity Matters More Now Than Ever

04/06/2020

Authenticity matters more than ever. Find out why it should always be important...

Tips For Updating Your LinkedIn Profile

04/03/2020

If you are like most people right now, you may have unexpected downtime. Use...

Why You Should Continue Marketing During COVID-19

04/01/2020

Marketing is more important now than ever. Use these tips to continue making an...

How To Sell During Tough Times

03/27/2020

Use these tips for how to sell when times are tough, and you want to avoid being...

Ideas For Promotional Product Distributors To Pitch To Their Customers

03/24/2020

With many promotional product distributors facing canceled orders and customers...

Postponing vs. Canceling An Event: What Should You Do?

03/20/2020

Should you postpone or cancel your event due to Coronavirus? Find a quick guide...

10 Ways To Boost Team Morale During The COVID-19 Pandemic

03/19/2020

Use these tips to boost your team's morale during the COVID-19 pandemic while...

Coronavirus Resources For Promotional Product Distributors

03/18/2020

As the Coronavirus and the resulting mitigation efforts continue to cause...

Importance Of Mental Health And Self-Care During A Pandemic

03/18/2020

Now more than ever, giving your mental health the time and attention it deserves...

2020 Presidential Campaign Merch Trends

03/04/2020

Check out these 2020 presidential campaign trends.

Seven Things Promo Distributors Should Do After A Trade Show

02/19/2020

You’ve been inspired and you’ve made new contacts, but it can be overwhelming to...

Best Super Bowl LIV Merchandise Trends

02/02/2020

The Super Bowl is the biggest day of the year for the advertising industry with...

The Biggest Takeaways From The PPAI Expo 2020 In Las Vegas

01/27/2020

The PPAI Expo is one of the largest and most exciting industry events we...

What To Expect At Your First PPAI Expo

01/22/2020

From the day that I started at AIA, (back in September 2019), I knew that I’d be...

Looking Back and Ahead: The Promo Products Industry in 2020

12/19/2019

As 2019 comes to a close, our attention naturally turns to the coming new year...

Using Promotional Products To Appeal To The Conscious Consumer

12/03/2019

Wanting to make the world a better place isn’t just a pipe dream voiced by...

You Don’t Have to Learn the Hard Way: My Top Five Tips for Success in Sales

11/19/2019

If you’re a new sales associate in the promotional products industry or a...

Exit Strategies: 5 Tips for Maximizing the Value of your Promotional Products Business

10/21/2019

Here are 5 important steps to take today, as you prepare for the profitable and...

Reflections from 7,000 Feet: AIA Reaches New Heights with Momentum in the Mountains

09/24/2019

We’re feeling more energized than ever after spending four days unplugging from...

The One Big Thing Smart Promotional Products Distributors are Doing to Take Their Business to the Next Level

08/29/2019

Of all the ways to streamline operations and help promotional products...

Open for Business: Why Launching a Company Store Can Work for You

07/16/2019

How are businesses using (and optimizing) their company stores? Let’s take a...

11 Simple Ways to Create a Successful Sales Mindset

06/19/2019

What really separates great sales leaders from the rest? I believe it is their...

3 Keys to Achieve Success and Grow Your Business

05/30/2019

There’s a basic formula to follow that will help you move closer toward what you...

“Think and Grow Rich” is Still Relevant 80 Years Later - Here Are 4 Things It Taught Us About Reaching Goals

05/23/2019

Here are some pointers, many inspired by Think and Grow Rich, to help you begin...

Five Steps to Running a More Efficient Business

05/03/2019

Five steps that leaders can take to not just establish—but also optimize...

Documenting a sales plan: Why you need to do it and 4 steps to get started

04/11/2019

If you’re ready to take a data-driven approach to sales planning, here are the 4...

On Air with AIA

We don’t just dip our toes into the most important issues in the promotional products industry.

We don’t just dip our toes into the most important issues in the promotional products industry, we cannonball into them through sharing people’s personal experiences and stories, to help entrepreneurs grow and succeed in this ever-changing industry! Listen to our latest episode of On Air With AIA or binge our whole catalog, and remember to subscribe on Spotify or Apple Podcasts.

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Knowledge Is Power

“An investment in knowledge pays the best interest.”

The Write Promo Blog

Articles

In today's world of digital connectivity, sometimes it can feel like there aren

On Air with AIA

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