Welcome to the guide to achieving business growth for promotional product distributors.
Overcome the Top 5 Challenges to preventing business growth.
Being a promotional products distributor is fast-paced and exciting. The potential for growth knows few boundaries, but tapping into that potential can present real challenges.
We know time is money, so we will dive right into how AIA helps hundreds of distributors just like you overcome the top five challenges to business growth.
1. Limited cashflow leads to lost opportunities.
AIA provides interest-free financing for all your orders. This allows you to win bigger accounts and grow current business opportunities faster than you could without limitless working capabilities for customer orders.
2. Lack of time to focus on growing the business.
As a business owner, business needs pull you in many different directions. Unfortunately, business growth isn’t always aligned with the business needs to keep the lights on.
Gain the time you need to focus on growing your business by leveraging AIA's industry-leading, streamlined order-entry and order-management platform, as well as the incredible back-office support from a dedicated team of owner-experience experts.
3. Being the small fish in a big pond.
With over 23,000 promotional products distributors in our industry, it can be challenging to get an industry supplier to pick up the phone. With AIA as your growth partner, you will have access to a dedicated representative for each of our promotional product industry-leading MVP suppliers who will take the time to get to know you, as well as the buying power of a Top 20 distributor behind you, which means the better than industry standard pricing.
4. Modernizing customer acquisition efforts.
Having a solid digital presence and a consistent campaign for brand awareness are both key to your customer acquisition efforts. AIA provides each owner with an impactful customer-facing website that we update monthly to feature the latest products and trends to deliver powerful idea generation for your website visitors. AIA also offers a monthly marketing campaign that includes email, social posts, and analytics to help you stay in front of your customers and drive traffic to your website.
5. Business owners are responsible for everything.
You are smart. You have a plan. But have you ever thought about how nice it would be to have a guide, a mentor, or a peer to talk things over with? Someone that will actually listen, and put your needs first? You will find that with AIA. Your owner success manager serves as your dedicated guide to the best resources AIA has to offer to help you achieve your growth goals.
They also serve as your mentor and sounding board to help you make the biggest decisions. Our community of AIA Owners serves as your peer group through owner collaboration and mastermind groups. We are proud of our work to empower our AIA Owners' success.
"If you are growth-minded, you can’t even imagine where you can go with AIA. I’m proof of that."
Lisa
AIA Owner | 16-Year Industry Professional
Clear the way to accelerated growth with AIA.
One phone call could be the beginning of something great.
Top 10 Reasons Independent Promotional Product Distributors Partner with AIA
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Dedicated success managers to support and guide your specific goals.
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Access to the capital to fund customer orders, allowing you to invest in your growth.
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The best pricing, rebates, and dedicated service from over 160 MVP suppliers.
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All-in-one business platform that allows you to manage the growth seamlessly.
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Dedicated back office support staff that free up time to focus on customers and goals.
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Company stores that are feature-rich, cost effective and easy to set-up.
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On-demand marketing resources and custom programs.
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Access to discounted services like virtual administrative assistances, discounted freight and advanced IT support.
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Supportive community of like-minded entrepreneurs.
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Multiple in-person events and exclusive events at industry shows to connect and collaborate with other AIA owners.
"My relationships and trust with the AIA staff have exceeded my expectations. Knowing that when I need help and I call, someone will pick up the phone and the conversation matters to them as much as it does to me."
An'drea
AIA Owner | 24-Year Industry Professional
Understand the numbers that make up AIA.
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200+ Owners and 160 MVP Suppliers
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77% of AIA Owners experienced YOY growth in 2022
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AIA had a 13% greater sales increase than the industry YOY
A suite of services designed with promo distributors in mind.
Supplier Relations
We secure the best pricing, rebates, and support from industry suppliers.
Success Management
Your success manager is focused on what is important to your business.