Social media can be intimidating and overwhelming, but it can also be a huge benefit to your business! Instead of apprehensive about social media, think of it as an opportunity to improve your business right from the comfort of your own home. Plus, you don’t have to start on every available platform all at once. Instead start with one, like LinkedIn. Keep reading to discover three reasons you need to be on LinkedIn as a promotional product distributor.
Expand Networking Reach
LinkedIn was originally a place for putting your resume on display and searching for employment opportunities, but it has since evolved to much more than that. Now it’s primary use is for networking. It’s an efficient way to connect with current clients and meet new ones. You can follow and reach out to companies and their event planners or HR managers that make promo buying decisions. You never know when a connection will equal an order, months or years down the road.
Build Brand Awareness
Believe it or not being active on social media gives your brand more credibility. If a current customer tried to find you on LinkedIn and your page doesn’t exist or hasn’t been updated in months, they might think you are no longer in business anymore. Plus when you are regularly posting helpful information about promo on LinkedIn, it will continue to attract more and more people, which gives your brand awareness a big boost.
Stay On Top Of Industry Trends
Not only can you use LinkedIn to network with customers and prospects, you can connect with suppliers, other distributors and industry leaders. By following these experts, you can get inspired to pitch new products, be aware of selling opportunities and see what’s working for other people.
These are just a few of the many reasons you should have a social media presence on LinkedIn as a promo products distributor. Once you set up or profile, or update the one you’ve been negligenting, you’ll be on your way to making valuable connections and making your business more marketable. If you’re a promo distributor who needs some more hands-on marketing help, partner with AIA! Our in-house marketing team has the tools you need to amp up your marketing strategy.
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