Our Marketing Programs:
From strategy to execution, AIA's in-house marketing team gives you the support and resources you need to promote your business and increase sales. We offer multiple marketing programs so you can choose the level of support you need.
Resources You Need, When You Need Them:
Simple and easy to use, access to our Imprint Gallery is included as part of being a member of the AIA Community. Our gallery content is integrated into our Experience AIA (EAIA) platform or available for download to be used in other third party email and social programs. Being a marketing pro has never been easier. You’ll have round-the-clock access to a promo library full of trending industry and AIA-created content
Every month we also populate our distributors' websites with fresh content that includes idea centers, planning guides, trending products and seasonal look books. With AIA, you can concentrate on selling knowing you’ve got a team behind you to help steer customers in your direction.
Marketing Done For You:
While our Imprint Gallery is easy to use, we realize that you may prefer to have someone else run your marketing campaigns. With this in mind, we created our All-In program to help you stay in front of your customers on a regular basis. We deploy monthly campaigns through multiple channels on your behalf that highlight popular products, categories, holidays, events and more.
Marketing Created By Us & Deployed By You:
While some may prefer the hands-off approach to marketing, we get that some may prefer to be more independent while still having cohesive and timely campaigns delivered to their inbox. Say "hello" to All-In Lite, it has all the same great benefits as our All-In program (brand awareness and frequency) except you deploy the assets yourself. Whether you are on a budget or prefer to use your own email platform and social scheduler, All-In Lite helps you plant the seed and stay top of mind to your customers.
Be Boldly You-nique
Custom Projects Are Our Specialty:
Beyond our All-In programs, our Be Boldly You-nique program allows you to take control of your marketing direction. We'll create custom campaigns for you. A dedicated marketing manager will help with research, dig up the data and help you develop a targeted strategy that aligns with your business goals. Projects are customizable - it’s completely up to you! Here are some common projects:
- Fully Customized Email & Social Campaigns
- Website Customizations
- And More!