From strategy to execution, AIA's in-house marketing team gives you the support and marketing resources you need to tell your brand story effectively through rich content solutions that will differentiate your business and increase your sales. We offer multiple marketing programs so you can choose the level of support you need.
On Demand – Resources You Need, When You Need Them
Simple and easy to use, access to our On Demand Promo Library is included as part of being a member of the AIA Community. These resources are integrated into our Experience AIA (EAIA) platform or available for download to be used in other third party email and social programs. Being a marketing pro has never been easier. You’ll have round-the-clock access to a promo library full of trending supplier and AIA-created content
Every month we also populate our owners' websites with fresh content that includes idea centers, planning guides, trending products and seasonal look books. With AIA, you can concentrate on selling knowing you’ve got a team behind you steering customers in your direction.
All-In – Marketing Done For You
While our On Demand Promo Library is easy to use, we realize that you may prefer to have someone else run your marketing campaigns. With this in mind, we created our All-In program to help you stay in front of your customers on a regular basis and get results. We’ll deploy monthly campaigns through multiple channels on your behalf that highlight popular products, categories, holidays, events and more.
Be Boldly You-nique – Custom Projects Are Our Specialty
Beyond our All-In program, our Be Boldly You-nique program allows you to take control of your marketing direction while we create custom campaigns for you. A dedicated marketing manager will do the research, dig up the data and help you develop a targeted marketing strategy that aligns with your business goals. Projects are customizable - it’s completely up to you! Here are some common projects:
- Fully Customized Email & Social Campaigns
- Website Customizations
- Prospecting Campaigns
- And More!