AIA Corporation Scott & Steve Promote the Brew Podcast

There are Riches in the Niches | Episode 008



Scott and Steve Schmidt, Promote the Brew

Hosted By

  • Aimee Golla, Owner Success Manager, AIA Corporation
  • Melissa Haen, Events and Marketing Manager, AIA Corporation

In our latest podcast, Scott and Steve Schmidt from Promote the Brew talk with us about marketing to a niche industry and the importance of building strong relationships. Scott and Steve come from a family with Promotional Product history and they share a love for beer. They combined their love for both markets by establishing a company that helps smaller, local breweries build brand recognition. Scott and Steve both believe that, as promo distributors, loyalty is key. Building relationships with their clients through value-added services like webinars, RPM programs, and other educational seminars helps them build that loyalty and trust. We also get some great craft beer recommendations; we’re ordering our sahti now!

Connect with Scott and Steve:

Resources Mentioned in this Episode:


Connect with us: 

Connect with Aimee Golla on LinkedIn

Connect with Melissa Haen on LinkedIn

Connect with Melissa Haen on Twitter 


Music by Randy and John Mohrbacher

Voice over by Mike Temaat

Episode Mixed By Caitlyn Hoffmann

Graphics by Rachel Ries