Brandstory | Episode 002



Chris Wilson, Owner, Whiteboard Promotions

Hosted By

  • Clay Hall, Director of Owner Success, AIA Corporation
  • Melissa Haen, Events and Marketing Manager, AIA Corporation

Show Notes:

Chris Wilson, the owner of Whiteboard Promotions, shares with us how he has utilized storytelling to rebuild his own brand from the ground up, and how his branded merchandise agency provides creative product solutions that tell a brand’s story on a personal level.

Things you will learn in this episode:

  • The importance of defining your story and being consistent
  • Your first sign of legitimacy – Where should your story start?
  • Using LinkedIn as your professional storyboard: How to give a personal feel to who you are, but still maintain professional integrity
  • How to take a consultative approach with your customers vs being an order taker
  • How to extend your clients product, service, and brand through storytelling


About Chris:

Chris Wilson is the owner of Whiteboard Promotions (, a promotional products sales group specializing in providing corporate and non-profit clients with creative promotional solutions for their marketing needs. He has been in the promotional products business for over 15 years, working with several high profile organizations such as The Coca-Cola Company, AT&T (formerly Bellsouth) The WeatherChannel, SAP, American Cancer Society, and several other organizations have relied on his creative capabilities and timely delivery to maximize their marketing and fundraising efforts.

Connect with Chris on LinkedIn:


Resources Mentioned in this Episode:


Connect with Us


Connect with Clay Hall



Connect with Melissa Haen


Twitter: @haenmelissaa


Music by Randy and John Mohrbacher

Voice over by Mike Temaat

Episode Mixed By Caitlyn Hoffmann

Graphics by Rachel Ries