Attracting and Retaining Talent | Episode 007



Chad Kopitzke, founder of NeXtGen Advantage

Hosted By

  • Clay Hall, Director of Owner Success, AIA Corporation
  • Melissa Haen, Events and Marketing Manager, AIA Corporation

In this episode, Chad Kopitzke discusses the challenges of tracking, motivating, and retaining talent in today’s market. With the emergence of Millennials in the job market, companies are having to re-evaluate their recruitment process in order to draw in and retain the best talent. Chad’s advice to organizations who are trying to retain top talent is to ask themselves; “Do you know what you’re promising?” and “What makes you different and better than your competitors?” Using these answers will help companies build their stories and create a refreshing perception of their business. Take a listen to hear the rest of Chad’s great advice for blending work styles of baby boomers and millennials to achieving maximum job satisfaction and motivation for top talent across the generations.

About Chad:

Chad Kopitzke is founder of NeXtGen Advantage, an innovative talent management firm based in Neenah, Wisconsin. As a human capital expert with specialized knowledge of generational issues in the workplace, Chad brings a unique vantage point to modern business culture. He hears what business leaders need and what keeps them up at night, yet he also recognizes the challenges those same business leaders are dealing with in moving their organizations into the future. Chad’s forward-thinking approach to talent management—which involves putting the human element back into human resources even while embracing advanced technology—can effectively disarm an employer’s impending dangers and help companies thrive well into the future.

Connect with Chad:

Resources Mentioned in this Episode:

Connect with us:

Connect with Clay Hall on LinkedIn

Connect with Melissa Haen on LinkedIn

Connect with Melissa Haen on Twitter 


Music by Randy and John Mohrbacher

Voice over by Mike Temaat

Episode Mixed By Caitlyn Hoffmann

Graphics by Rachel Ries