AIA Corporation Promotional Products Tim Andrews Advertising Speciality Institute ASI Podcast

An Evolving Promotional Products Industry I Episode 009

09.27.2019

Featuring

Tim Andrews, President & Chief Executive Officer Advertising Specialty Ins

Hosted By

It’s no secret that Amazon is an industry giant, but for promotional dealers, they’re a giant pain. Tim Andrews, President & Chief Executive Officer of Advertising Specialty Institute (ASI), talks through the struggles promotional distributors face in a world of instant gratification and the steps distributors and suppliers need to take to keep the industry moving forward. He points out that, “in the State of the Industry Report only a bit over 60% of distributors revenue is coming from the sale of promotional products – 35-40% of their revenue is coming from things that aren’t promotional products that they are selling; it’s printed materials they are doing for their clients, it’s the creation of websites for their clients, it’s helping with SEO to drive traffic to a website that that client already built or they built for them, it’s providing fulfillment for that client.” Take a listen for some great insights into how you can compete with the pressures and expectations of today’s buyers. 

Connect with Tim

 

Resources

Connect with Us

Facebook

Linked In

Twitter

Instagram

Blog: The Write Promo

 

Connect with Clay Hall

LinkedIn: https://www.linkedin.com/in/clayhall33/

 

Connect with Melissa Haen

LinkedIn: https://www.linkedin.com/in/melissahaen/

Twitter: @haenmelissaa

 

Music by Randy and John Mohrbacher

Voice over by Mike Temaat

Episode Mixed By Caitlyn Hoffmann

Graphics by Rachel Ries