Buying another business? Here are five important questions you should be asking about a distributor’s book of business when doing your due diligence.

We just wrapped up our first virtual national sales meeting and despite working in overdrive for weeks leading up to the event, I am feeling inspired and re-energized — funny how an event can have that effect on you.

2020 Reimagined was initially supposed to be an in-person conference in...

Last month AIA hosted its first ever virtual national sales meeting, 2020 Reimagined. Canceling our event was never an option for us, and we still wanted to create an unforgettable experience for attendees. Since we are in the promotional products industry, it was only natural to integrate branded...

When you build a social media profile, that doesn't mean people will automatically find it and follow. Just like all good things, it takes time. And before you start putting your social strategy together, you first need to figure out what social platforms your customers are currently using. This...

I always say that if we were all the same, what a boring world we would live in. People are different — what they like, what they don’t like — that’s why it’s important to remember that you can’t take a one-size fits all approach to consultative selling.  It’s important to find your ideal customer...

As a promotional products distributor, you know the power of well-thought out campaigns, and marketing yourself is no different. The first thing you need to do is refine your unique selling proposition and create a strategy around what makes your promotional products business stand out.

The pandemic may have canceled most gatherings and activities that were planned for this year, but you know what isn’t canceled? The holiday season. 

Finding new customers is an important path to growth. In this post we explore five different tactics for winning new business for your promo company.

Your current clients could be a gold mine of untapped sales and profit. Here’s 6 ways to leverage your existing relationships to increase sales.

Explore five different ways promotional product distributors are using technology to boost their business and increase sales.