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home office

Over the past few months the world has been inundated with news and nonstop notifications, which can make it hard to focus on your business and being productive. It can constantly feel like you’re missing out if you aren’t on your phone 24/7, but trust us when we say, it’s time to place your energy...

Digital Marketing Specialist
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face masks illustration

Ever since COVID-19 hit the United States, PPE (personal protective equipment) became some of the most sought-after products in the promo industry. Face coverings, hand sanitizer, face shields, protective barriers and informative signage became top-selling products. Now that a new year has started...

Digital Marketing Specialist
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AIA Logo

Now that 2020 is done, it’s time to shine in 2021! The past year has been a true test of patience and perseverance. It takes strength and determination to clear the clouds of gray and let the rays of optimism fill the sky. Use these tips to illuminate your promo business in 2021. 

Rekindle Your...

Digital Marketing Specialist
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2021 promo trends

It’s safe to say that most people have been looking forward to 2021 for quite a while. The prospect of a fresh start is wonderful, exciting and full of promise. The promotional product industry is no different. We’re also busy preparing and predicting what the year will bring. Here are eight promo...

Digital Marketing Specialist
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Four picture collage of sample marketing projects.

We don’t need to, but we’ll say it again, 2020 has been a year unlike any other. Many members of the AIA Community have had to pivot and change their game plan, including our marketing team. While it isn’t the year we had originally dreamed up we are pretty excited to showcase what we’ve...

Digital Marketing Specialist
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Office Desk

Buying another business? Here are five important questions you should be asking about a distributor’s book of business when doing your due diligence.

Business Development Marketing Manager
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Behind the scenes of 2020 Reimagined, desk layout

We just wrapped up our first virtual national sales meeting and despite working in overdrive for weeks leading up to the event, I am feeling inspired and re-energized — funny how an event can have that effect on you.

2020 Reimagined was initially supposed to be an in-person conference in...

Event Coordinator
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AIA welcome box for 2020 Reimagined

Last month AIA hosted its first ever virtual national sales meeting, 2020 Reimagined. Canceling our event was never an option for us, and we still wanted to create an unforgettable experience for attendees. Since we are in the promotional products industry, it was only natural to integrate branded...

Digital Marketing Specialist
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Social media icons

When you build a social media profile, that doesn't mean people will automatically find it and follow. Just like all good things, it takes time. And before you start putting your social strategy together, you first need to figure out what social platforms your customers are currently using. This...

Digital Marketing Specialist
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Man sitting at his desk typing on a computer.

I always say that if we were all the same, what a boring world we would live in. People are different — what they like, what they don’t like — that’s why it’s important to remember that you can’t take a one-size fits all approach to consultative selling.  It’s important to find your ideal customer...

Guest Blogger