When you build a social media profile, that doesn’t mean people will automatically find it and follow. Just like all good things, it takes time. And before you start putting your social strategy together, you first need to figure out what social platforms your customers are currently using. This will […]
I always say that if we were all the same, what a boring world we would live in. People are different — what they like, what they don’t like — that’s why it’s important to remember that you can’t take a one-size fits all approach to consultative selling. It’s important […]
As a promotional products distributor, you know the power of well-thought out campaigns, and marketing yourself is no different. The first thing you need to do is refine your unique selling proposition and create a strategy around what makes your promotional products business stand out.