There are Riches in the Niches

Episode Number

In our latest podcast, Scott and Steve Schmidt from Promote the Brew talk with us about marketing to a niche industry and the importance of building strong relationships. Scott and Steve come from a family with Promotional Product history and they share a love for beer. They combined their love for both markets by establishing a company that helps smaller, local breweries build brand recognition. Scott and Steve both believe that, as promo distributors, loyalty is key. Building relationships with their clients through value-added services like webinars, RPM programs, and other educational seminars helps them build that loyalty and trust. We also get some great craft beer recommendations; we’re ordering our sahti now!

Marketing to a niche is when you learn about the industry and start speaking their language and they know that you understand their business. Helps tailor your marketing message - more powerful.

Resources Mentioned in this Episode:

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Connect with Melissa Haen:

Connect With AIA:
Blog: The Write Promo

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