How To Breakthrough With Content
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.
- Mikalee Byerman has been writing content for more than 25 years in a variety of platforms including blogs, articles, marketing pieces, and she also wrote the book "100 Things To Do In Reno Before You Die"
- More reasons why your brand should always be authentic
- How to set up social media channels like a pro
- More about Mikalee’s work at Estipona Group