Adapting To The Promo Industry
Mindy Moss, MAS, owner of Moss Marketing Agency, has been in this crazy 21 billion dollar industry for almost 30 years. Twenty-one years have been spent with AIA. Mindy was thrown a business plan at the beginning of her career and told to give it a shot, so she had to learn everything from the ground up. She chats with us about the peaks and valleys she’s seen during her career and some of the business and sales strategies she has used to maximize success in this ever-changing industry.