AIA Welcomes Rich Berg as New SVP of Owner Success

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Appleton, Wis. (January 3, 2022) — AIA Corporation (AIA) announced today that industry veteran Rich Berg has joined the company as Senior Vice President of Owner Success. Berg will lead Owner Success and Business Development, continuing to enhance and evolve AIA Owner relationship initiatives and revenue growth. He will report to CEO Nancy Schmidt.

As the leader of AIA’s Owner Success team, Berg is responsible for providing the company’s nearly 300 distributors with the individualized support and solutions needed to grow their business. This includes sales coaching and training, business planning and forecasting and mentorship programs, among other services. 

Berg will also oversee the recruitment of growth-oriented prospects who are aligned with the core values and purpose of AIA, to join the progressive and creative Owner Community. In addition to leading this selective process, Berg will drive business development marketing efforts, conduct prospect assessments to identify solutions and negotiate and execute new Owner agreements.

Berg has nearly 20 years of promotional products industry experience and has served in leadership roles at Staples Promotional Products, Corporate Imaging Concepts, Facilisgroup and Deluxe Promotional Solutions. Most recently, as Vice President of Business Development at Deluxe, he was responsible for business development in enterprise and mid-market channels for promotional marketing services, consistently delivering profitable sales growth.

Read the full article at Promo Marketing.


About AIA

AIA partners with distributors in the promotional products industry and provides them with the professional services they need to run an efficient and profitable business. With AIA, distributors maintain their independence, gain the support of like-minded entrepreneurs and are empowered to Be Boldly You. AIA distributors have access to advanced technology to streamline sales and operations; back office support and order financing; supplier relations; sales coaching and planning; and marketing programs. These business services enable distributors to work smarter, freeing up time and resources to focus on professional and personal goals.

For more information, visit or call 800-460-7836.

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