AIA Switches to Virtual Format for 2020 National Sales Meeting

Owners and MVP Suppliers Adapt and Plan for Four Days of Remote Collaboration

Appleton, Wis. (July 27, 2020) – AIA Corporation (AIA) is going virtual this year as the company recently announced that its annual National Sales Meeting will take place online, Sept. 14-17, from the comfort and safety of its distributors’ homes. Aptly titled 2020 Reimagined, AIA quickly adjusted its plans in light of COVID-19 to ensure its Owner Community still has access to learning and networking for personal and professional growth.

“While we are unable to convene in Washington D.C. as originally planned, we are very excited to unite our Owner and MVP Supplier Communities for four days of collaboration and education,” said Nancy Schmidt, CEO of AIA. “It’s essential that our Owners and Supplier partners lean on each other, learn from each other, and with AIA by their side, plan for their new normal. Our Owners have helped shape the agenda based on their personal experiences. We are thrilled to have a handful of Owners lead training sessions and participate on panels to bring their key learnings and insights to our broader community.”

Highlights of the National Sales Meeting will include:

  • A keynote from Stacy Tuschl, a best-selling author and speaker, owner of multiple successful businesses and the creator of the Foot Traffic Formula. Through her in-depth process, Stacy helps small business owners get more customers in their doors and more profit in their pockets by helping them solve challenges, operate at their highest potential and create self-sustaining businesses—all without sacrificing their families or lifestyles.
  • A LinkedIn training session with Jay Busselle, PromoKitchen chef, founder of #promochat and marketing director at Equipment Zone, Inc. As a LinkedIn expert, Busselle will work with Owners to help them discover the best ways to leverage LinkedIn to find new clients, engage with current ones and connect with other industry leaders.
  • A panel with Schmidt, Paul Bellantone, president and CEO of PPAI, and a supplier partner to discuss the current state and future of the promotional products industry.
  • A discussion focused on the current trends in promo with Vicki Ostrom, a trend analyst at SanMar. For more than eight years, Ostrom has had her finger on the pulse of what’s popular in promo. She will provide Owners with insights into how societal and commerce trends are linked; research that informs product design; and consumer marketing strategies.
  • Positive Activity™ presentation led by AIA Owners, Neil and Lori Rogers. Together they will guide their peers through the practice of making incremental changes to one’s mindset that can lead to increased positivity, productivity, income, sales and a more open mind for creative solution-oriented thinking.

In addition, Owner-led panel discussions will provide attendees with a forum for collaborative conversations with their peers. These discussions will focus on timely topics with the goal of helping to reignite and reimagine their business in response to the COVID-19 pandemic. The agenda also includes supplier presentations, live music and the annual AIA awards ceremony.

“These sessions were thoughtfully crafted to help Owners achieve their goals, especially as we navigate these uncharted waters,” said Clay Hall, vice president of Owner Success and Business Development. “AIA is a strong company with a collaborative community, where everybody is somebody. While we can’t wait to be together again next year, we remain committed to educating our Owners to help them work smarter––whether it’s through marketing, innovative business solutions or personalized coaching.”


About AIA

AIA partners with distributors in the promotional products industry and provides them with the professional services they need to run an efficient and profitable business. With AIA, distributors maintain their independence, gain the support of like-minded entrepreneurs and are empowered to Be Boldly You. AIA distributors have access to advanced technology to streamline sales and operations; back office support and order financing; supplier relations; sales coaching and planning; and marketing programs. These business services enable distributors to work smarter, freeing up time and resources to focus on professional and personal goals.

For more information, visit or call 800-460-7836.

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