AIA Hosts Marketing Lab Event

Appleton, WI (March 29, 2022) – AIA Corporation (AIA) says it’s taking proactive steps to help its ownership community market more effectively in the digital age.

The Appleton, WI-based Top 40 distributor hosted a virtual two-day event – Marketing Lab – that focused on topics like how to develop a brand’s digital footprint, advance social media presence and create strategic content. Nearly 70 distributorship owners from within the AIA network attended the event.

“The Marketing Lab event provided incredible value both from a standpoint of very specific resources, such as Canva and Coolors, but also a broad stroke view of design creation,” said John King owner of AIA-affiliated LogoMotions (asi/444831). “I have already started to look at images and advertising in a much different way.”

Highlights from the lab included a keynote by Jeremy Picker, creative director and CEO of AMB3R Creative (asi/590243), a Colorado-based apparel design and branded merchandise firm. Picker, a social media maven within the promo space, shared strategies for how distributors can leverage social to showcase their services and expertise – and ultimately grow their businesses.  

Read the full article at Promo Marketing.


About AIA

AIA partners with distributors in the promotional products industry and provides them with the professional services they need to run an efficient and profitable business. With AIA, distributors maintain their independence, gain the support of like-minded entrepreneurs and are empowered to Be Boldly You. AIA distributors have access to advanced technology to streamline sales and operations; back-office support and order financing; supplier relations; sales coaching and planning; and marketing programs. These business services enable distributors to work smarter, freeing up time and resources to focus on professional and personal goals. For more information, visit or call 800-460-7836.