AIA Corporation Names VP of Marketing
Appleton, WI (April 18, 2022) - There’s a new executive at AIA Corporation (asi/109480), the 16th-largest distributor in the promotional products industry.
Stacy Price will be stepping into the position of vice president of marketing. She will lead the marketing team with a focus on strategy development/execution, brand awareness, public relations and integrated marketing efforts. She will report to Katrina Willis, senior vice president of supplier relations and marketing.
With nearly 30 years of marketing experience, Price has served in leadership and marketing roles at promo industry partnering community Facilisgroup, distributor Boost Promotional Branding (now part of Top 40 distributor HALO Branded Solutions [asi/356000]), and Top 40 distributor Staples Promotional Products (asi/120601).
In these roles, AIA said that Price generated digital marketing campaigns that led to double-digit sales growth, oversaw multiple e-commerce programs for enterprise and SMB clients alike, and developed effective corporate branding and messaging to drive sales and business development.
AIA partners with distributors in the promotional products industry and provides them with the professional services they need to run an efficient and profitable business. With AIA, distributors maintain their independence, gain the support of like-minded entrepreneurs and are empowered to Be Boldly You. AIA distributors have access to advanced technology to streamline sales and operations; back office support and order financing; supplier relations; sales coaching and planning; and marketing programs. These business services enable distributors to work smarter, freeing up time and resources to focus on professional and personal goals.
For more information, visit www.aiacommunity.com or call 800-460-7836.