- Use a Personalized Header
When you’ve just created a LinkedIn account or it’s been a while since you updated it, you might still have a generic header graphic. A generic header can be a red flag for current or potential clients. It makes it look like you aren’t active on social media and you just slapped together a profile haphazardly. Instead create a header that shows off your personality or your brand. Something as simple as a background with your logo is better than the generic version.
- Have a Professional Profile Picture
The impression you give off with your profile picture is also important. You’ll want a current image that clearly shows your face. It should be professional and should not include any other people in your photo. There is a small amount of space, so you don’t want to crowd yourself with other people or background objects. Make sure your photo says what you want it to say about you. If you have a more casual relationship with clients, a T-shirt is fine, but if you want to convey professionalism, a suit or nice blouse might be a better choice.
- Learn about Other LinkedIn Tools
You might have a LinkedIn profile, but have you heard of their sales navigator tool? This tool helps users find leads and accounts in any target market, get real-time insights for warm outreach and builds trusted relationships with customers and prospects. It has a plethora of features to help with prospecting and finding new clients in a digital age. This is an extremely valuable tool when you know how to use it.
If you’re a promo distributor who needs some more hands-on marketing help, partner with AIA! Our in-house marketing team has the tools you need to amp up your marketing strategy and we have a team that you can rely on with resources you need to boost your sales and marketing efforts. No matter what your business goals are, we can help!