“Keep the brand light burning, because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year is gigantic.”
— Mark Riston from “Marketing Weekly”
The struggle is real, I get it, but silencing your marketing efforts during this time is not the answer. Your customers want to hear from you! In fact, a new report conducted by American Association of Advertising Agencies (4A’s) and Suzy, a real-time platform, surveyed 1,000 consumers on March 18 to learn about how consumers feel about brand communication during the COVID-19 outbreak, and how the virus is affecting their everyday lives. The results showed that 43% of consumers find it reassuring to hear from brands they know during this time!