Top 4 Ways AIA Owners Use Their Extra Time

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In today's world of digital connectivity, sometimes it can feel like there aren't enough hours in the day to get everything done. Between meetings, family life, and the stresses of owning a business, it can be hard to find time to care for your clients, not to mention prospect for new ones! When you make the decision to work with AIA, we help alleviate your workload so you can invest time into growing your business, building new connections, or enjoying free time. The choice is yours! Need some help deciding? Here are some quick suggestions for ways you can spend your extra time when you work with us:

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  1. Let’s prospect! Let’s be real, cold calling is NOT EASY, am I right? But in this crazy, chaotic world, prospecting in 2021 has never been more important! AIA Owner best practice: Set aside 1-2 hours a week to JUST PROSPECT. This time should be focused only on generating brand new business. And, don’t forget to FOLLOW UP!! According to The Brevet Group, their “21 Mind-Blowing Sales Stats,” states “80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.” Time to remove the office distractions, and spend that time solely dedicated to pursuing new business! 
  2. Build NEW connections with current clients! Think about your largest customer, are you winning 100% of their branded-swag spend? I can almost promise you there is an opportunity within your current accounts! You already spent the time needed to build a relationship and rapport with one of the buyers, why not use this connection to build out your network? When was the last time you asked for a referral? AIA Owner Best Practice: Start your referral plan by asking someone you’re comfortable with! This can help build confidence and remove some of the fear of rejection. Build a Referral Reward Program and gift your clients something for providing one. Using AIA’s company store platform, you can build a referral site in no time that can a coupon code for easy redemption! The Brevet Group’s research shows “91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals…” and “salespeople who actively seek out and exploit referrals earn 4 to 5 times more than those who don’t.”- READ THAT AGAIN! Referrals work! 
  3. Make it personal! The time saved with AIA allows space to create a personal connection with those clients you do not know as well as others! AIA Owner Best Practice: Write the thank you note! Write the thank you note! Write the thank you note! Regardless of the size of the order, writing the thank you note and sending your appreciation should go beyond a NEW client’s first order! Keeping track of special occasions can go a long way too, put your client's birthday on your calendar, or follow them on social media so you know what their interests are, and use that knowledge to help build a deeper connection! The added personal touch has never been more important and more EFFECTIVE! 
  4. Respect Work/Life balance! As overused as the words may feel, balancing your personal life with your work obligations is critical to long-term success! AIA saves an average of an hour of time A DAY, how can you spend that time for YOU?  AIA Owner Best Practice: Find 1 thing that allows you to step away from the computer, and open the opportunity to enjoy something you are passionate about! Whether it is family time, golfing, cooking, painting, you name it, you deserve that time for yourself! Take it!