Tips For Updating Your LinkedIn Profile

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If you are like most people right now, you may have unexpected downtime. Now is a great time to do all of the things that you typically don’t have time for, including evaluating your social media presence. Social networks are a great way to keep in touch with your customers and they are a free resource. It’s important to participate and get your name out there on various platforms. We’d suggest starting with LinkedIn. To help, we’ve created a step-by-step guide full of tips for updating your LinkedIn profile and company page.

Should My Small Business Be On LinkedIn?

LinkedIn is a great place for small businesses to gain exposure. It is the world’s largest professional network with nearly 660+ million users, and it enables you to connect with customers, clients and industry leaders. A LinkedIn personal profile and company page provide opportunities to make those connections. Follow the tips below to get started.
 

Tips For Creating A LinkedIn Company Page

  • Update your profile image and banner

    • The profile image of your company page should be your company’s logo. 
      300 x 300 pixels  
      PNG format 
      Maximum 8 MB

    • The header/banner image should be very simple and it could be changed out for different campaigns or seasons.
      1536 x 768 pixels  
      PNG format  
      Maximum 8 MB
       

  • Write an “About Us” section
    This section should be informative and clear, and use 2,000 characters or less. It should answer these questions:

    • Who are you?

    • How can people learn more?

    • Where are you based?

    • What do you offer?

    • What are your values?

    • What is your brand voice?
       

  • Fill out important information
    Fill out each section to make it easier for people to find you. This includes your company’s:

    • URL
    • Address
    • Industry
    • Company size

       
  • Collect and give endorsements
    LinkedIn gives your company the ability to give and receive endorsements. Gather recommendations whenever possible and don’t be afraid to ask for them. These endorsements can be very convincing to prospective clients.

     
  • Post regularly
    Don’t forget to post regularly so people keep your company top of mind. We recommended posting at least once a week, and no more than once a day.
     

LinkedIn Personal Page Best Practices

  • Update your profile image and banner
    • The profile image of your personal page should be your headshot.
      300 x 300 pixels
      PNG format  
      Maximum 8 MB
    • The header/banner image should be very simple and could include your company’s logo.
      1584 x 396 pixels  
      PNG format  
      Maximum 8 MB

       
  • Headline
    This is 120 characters of prime real estate that you need to take advantage of. The keywords that you include in your headline will be how people find you when they do a search. If you don’t customize this part of your profile, it will automatically populate with your current title and the company you work for.
    • Example of LinkedIn Default Headline: Manager of Events and Owner Marketing with AIA Corporation
    • Example of Updated Headline with Keywords: Manager of Creative Marketing Campaigns I Leader of Experiential Marketing Programs I Builder of Brand Connections

       
  • Write a summary
    This section should be informative and clear, and use 2,000 characters or less. It should include your personal story, including your professional experience and details about why you started your business, what it stands for, what you find meaningful about your industry and what kind of connections you’re hoping to make.

     
  • Add your work history
    You don’t have to include every job you’ve ever had instead, focus on jobs that relate to what you’re doing now.

     
  • Use keywords
    Use keywords related to your industry to make your profile easier to find. These keywords should include a balance of industry specific terms, and common words and phrases.

     
  • Fill out contact information
    Fill out each section to make it easier for people to find you. This includes your:
    • website
    • email
    • phone number

       
  • Ask for endorsements
    Ask your best customers and suppliers to leave you endorsements and recommendations. These will help prove your credibility and encourage people to work with you.

     
  • Post regularly
    Don’t forget to post regularly so people keep you and your company top of mind. It’s recommended to post at least once a week, and no more than once a day.
     

We hope these tips will help you make connections for weeks, months and years to come!