How To Illuminate Your Promo Business In 2021

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Now that 2020 is done, it’s time to shine in 2021! The past year has been a true test of patience and perseverance. It takes strength and determination to clear the clouds of gray and let the rays of optimism fill the sky. Use these tips to illuminate your promo business in 2021. 

Rekindle Your Finances
Financing can be a tricky topic, especially if you are managing them on your own. If your finances could use a little rekindling, AIA can help! As an AIA distributor, you’ll have the assurance of solid financial funding and a reliable operational engine that you can count on for strategic and administrative support. Stop worrying about cash flow shortages and managing credit lines — AIA’s strong financial position gives distributors access to capital to fund large orders and ensures suppliers are paid promptly. 

Make Your Marketing Shine
Marketing can keep your business top of mind for clients and help find new sales opportunities. It’s important to consistently post on social media and send email campaigns to show off new products and ways you can help solve problems for your customers. If you want to take your marketing to the next level in 2021, join AIA and get endless marketing resources right at your fingertips. AIA's in-house marketing team gives you the support you need to tell your brand story effectively through rich content solutions that will differentiate your business and increase your sales. 

Put A Spotlight On Company Stores
With many companies working remotely, company stores are in high demand. It’s much easier for them to get corporate gifts and branded apparel to employees when everything is handled through an easy-to-use online platform. This might seem overwhelming to manage on your own, but with AIA, our company stores team will set everything up and make sure it runs smoothly. 

Shine A Light On New Resources & Tools
Knowledge is power, and with constant innovations in the promo industry, it’s important to stay educated. It can be hard to keep up with the latest trends and sales tactics, but AIA can help! When you join our community, you get a dedicated team equipped with the latest training, tips and tactics to efficiently propel your sales efforts

Need help illuminating your business this year? Find support at AIA! Our team can actively assist with financing, marketing, company stores and more. Let’s talk about your promo business goals and how AIA can help you achieve them.