When you build a social media profile, that doesn't mean people will automatically find it and follow. Just like all good things, it takes time. And before you start putting your social strategy together, you first need to figure out what social platforms your customers are currently using. This will give you a better idea of where you should be posting and where you can attract look-alike customers. Follow these four steps to building a successful social media presence.
Step 1: Analyze the social media habits of your top 20 customers.
- Explore where they are most active on the internet. Check places like LinkedIn, Facebook, Instagram and Twitter.
- Check out the content they are liking, sharing and commenting on