The Super Bowl is the biggest day of the year for the advertising industry with stellar commercials that we wait all year for, but commercials aren’t the only star of the show. The NFL produces some of the most anticipated promotional merch of the year. With Miami hosting the big game in 2020, the NFL has taken this opportunity to tap into some of the biggest trends in promo. So what can we expect?
Major “Miami Vice” vibes! For the official Super Bowl LIV merch, we’ll see a pink and teal palette along with tropical prints and retro fonts to play off of the Miami city feel. Checking out the line, I can almost feel the sunshine on my skin and ocean breeze in my hair! Some other industry trends they’re pulling into this line are flatbill hats with raised patches, color blocking, and sterling silver pins. All of these trends are part of a rising overhaul of outdated products being replaced with younger, fashionable items that appeal to a much broader audience.
So what about the team merch? Yes, the Super Bowl team jerseys are coveted apparel items year after year, but some of the industry’s major apparel trends are also making an appearance with the teams’ branded merch. Some of the trending products we’ll see are athleisure items, windbreakers, bomber jackets, and flatbill caps. Looking to rep your team into spring and summer? Branded dri-fit polos, raglan tees, and swing tanks are at the ready. Introverts rejoice! Team hoodies, joggers, leggings, and blankets are also available so you can rep your team straight from the couch.
The official Super Bowl merchandisers have really thought through their audience, their teams, their location, and industry trends with the 2020 merch line. My cart is already full! What Super Bowl merch are you picking up this year?