We’re in the year 2021, but what year is your marketing in? Marketing techniques are constantly growing and changing, and it can be hard to keep up, but your business will thank you if you can stay up to date with 2021 marketing trends for the promo industry. It’s time to stop being a dinosaur and get your marketing out of the Jurassic age.
Social media marketing has become more and more popular over the years, but it experienced an even bigger surge in 2020 due to the pandemic and people’s inability to go to businesses in person. It’s important to post on social media, not just sales-related ones, but posts about how customers can find you and reach you. If you have a physical showroom or storefront, make sure the hours are always accurate and you are posting about any visitor guidelines.
Video Is Here to Stay
Video has always been a great source of information, but again, now that it is more difficult to see people in person, video provides a great way to show customers what you have to offer. Don’t be afraid to get on camera on Instagram Stories or Facebook Lives so people can associate a face with your brand. Video is also a perfect way to show off products. People like to feel as though they are getting a hands-on experience when it comes to promo.
If you have a big event every year for your current and future customers, make sure it has a virtual component. Some people may not feel comfortable attending an in-person event for a while, and you don’t want to ignore them because of it. Plus, a virtual component will allow you to include people from greater distances.
Flaunt What You Got!
Sometimes being so inundated in promo, distributors forget to use promo for their own business! Get creative and send self promo gifts to current and potential customers to let them know you are here to help them with fresh products and ideas.
Think of user-generated content as word-of-mouth for the digital age. Encourage your clients to post on social media about the products you’ve helped curate and tag your business pages. It’ll help spread your brand name to a whole new audience.
If you’re a promo distributor who needs some help bringing your marketing into the present day, partner with AIA! Our in-house marketing team has the tools you need to amp up your marketing strategy.