Core Values

Be Boldly You. Be Wholeheartedly We.

What We Deliver:

At AIA we free up promotional products entrepreneurs to focus on business and engage their markets with the confidence of a well-funded operational engine behind them. We propel distributors to grow their business with technology to reach customers where they are today. And we connect these entrepreneurs in a vibrant, engaged community of peers.


What We Believe:

Smart

“Talent wins games, but teamwork and intelligence wins championships.”

–Michael Jordan

Be smart, imaginative problem solvers.
We optimistically believe that it is entirely possible to solve problems that seem impossible. And then we get it done. We apply our professional experience, imagination and intellectual rigor and rise to the challenges that face us and those we serve. Solving problems isn’t what we do; it’s who we are.


Hungry

“Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal—a commitment to excellence—that will enable you to attain the success you seek.”

–Mario Andretti

Be inquisitive, resourceful and hungry.
We boldly take charge to make big things happen. We are driven to achieve awesomeness by a fire in our belly. Because of this, we approach challenges with an inquisitive, resourceful attitude and the belief that we can and will find a way. We keep our focus on the future, success and what matters; we know excuses don’t get results. We believe that greatness can lie outside our comfort zones and we choose that discomfort anyway.


Honest

“Integrity is doing the right thing. Even when no one is watching.”

–C.S. Lewis

We tell the truth and keep our promises.
Truth matters. We must recognize the truth, no matter how hard, and use it to do the right thing. This means we take our responsibilities to heart. We keep our promises. It also means we operate with purity of intention inside and outside the walls of our organization. We don’t harbor hidden agendas and we stamp out cross purpose goals and activities as soon as we recognize them.


Collaborative

“Coming together is a beginning; keeping together is progress; working together is success!”

–Henry Ford

We believe in the exponential power of us.
We know that when people work together with open minds and big hearts, there is no limit to what they will achieve. We, together, are those people. We value different points of view and put diversity of thought to work on every challenge. We are here for each other and work with each other, with different skills and talents, but one purpose.


All In!

“The difference between a successful person and others is not a lack of strength, nor a lack of knowledge, but a lack of will.”

–Vince Lombardi

Be all in or get out of our way. No halfway.
We are in this company together…ALL IN. Which means we are always working to make it better and inspired to be on the cutting edge to exceed expectations. Our grit and determination is what sets us apart, propels us ahead and pushes us to stick with it until we reach the glorious finish line. We don’t dip our toes, we cannonball in. While we strive for a great life/work balance, we don’t shut down our powers of observation and imagination when we hit the door because we’re passionate about what we do. We are all in and always on.